STANLEY
PROJECT: Campaign Designer for Stanley Water Bottles
OBJECTIVE: To position Stanley as a high-quality, reliable, and accessible option for working women, encouraging brand loyalty and reducing their reliance on disposable water bottles.
TOOLS: Indesign and Photoshop
As a designer for Stanley’s campaign, I positioned the brand as a durable, sustainable alternative to disposable bottles, targeting working-class women who spend $266 annually on plastic bottles. Using Stanley’s original color palettes, I created marketing materials that emphasized quality and reliability, while making the brand accessible and relatable to busy, on-the-go consumers. The goal was to build loyalty by highlighting the brand’s community and lifestyle appeal.
